After months of trials, Nielsen is about to roll out its technology to include online viewing figures in its records, and it'll lean on social networks to match viewing habits to social demographic.
Source: http://feeds.gawker.com/~r/gizmodo/full/~3/imKMTlXHb6E/after-months-of-trials-nielsen-is-about-to-roll-out-it-1453266080
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